Wednesday, June 29, 2011

RCI, INC. LAUNCHES NEW ORGANIZATION NAME AND LOGO



RCI, Inc., the community-based organization serving the needs of children and adults with physical, developmental and/or behavioral challenges, has long offered the solid “roots” that have helped so many individuals throughout the community enhance their quality of life.  Now, the organization has unveiled a powerful new name and logo that not only signifies the important role that they have in offering a strong foundation of programs and services for people with disabilities and their families, but which highlights their commitment to helping the individuals they serve grow, flourish … and blossom to achieve their highest potential.

The organization unveiled their new name as LifeROOTS – symbolizing the solid roots and growth potential that they offer to the entire community and those living with physical, developmental or behavioral challenges.  Along with a striking new logo visually depicting the concept of roots/growth, the organization is also furthering its messaging through the accompanying LifeROOTS tagline of “Empowering Lives.  Shaping Futures.” – again bringing to light the role that the organization has in helping people with disabilities achieve their dreams – and reach their personal goals.

LifeROOTS was officially launched to the community at a special event  attended by a number of local political leaders, including Senator Gerald Ortiz y Pino -- who spoke of the importance of helping those with disabilities … and the role that LifeROOTS will continue to play within the organization.  In addition, many local politicians also sent representatives from their offices to read letters and issue proclamations – including the offices of Mayor Richard Berry, Representative Ben Ray Lujan, Representative Martin Heinrich and Councilor Brad Winter.  Ranee Tafoya and Katrina Soto of the Albuquerque Hispano Chamber of Commerce cut the ribbon at a ribbon cutting ceremony – unveiling the new name and logo to the more than 75 attendees at the launch celebration, which was held at the organization’s headquarters at 1111 Menaul Boulevard NE in Albuquerque. 

“Since 1958, our organization has played an instrumental role in the community in terms of unique programs and services for both children and adults with disabilities, yet our name never really captured the full essence of what we do and many people may still be unaware of what we offer to the central New Mexico community,” says Kathleen Cates, Interim CEO at LifeROOTS.   “As LifeROOTS, our goal is to create instant recognition of all that we offer people with disabilities in terms of programs and services to meet their specific needs, and give them the tools to both empower their lives … and shape their futures.”






For more information about LifeROOTS and the organization’s innovative programs and services for individuals with disabilities, visit www.liferootsnm.org  or call 505-255-5501.